The much-anticipated release of Apple’s Vision Pro headset has taken a sharp turn as reports surface of plummeting interest and sales just two months after its debut. The headset, which drew crowds for demos upon its launch, is now struggling to find its footing in the market.
Some Apple stores are reportedly only able to sell a few Vision Pros in an entire week, a far cry from the impressive 180,000 units sold during the pre-order weekend. The demand for demos of the technology has also significantly decreased since the initial buzz, with many booked appointments going unfulfilled.
Existing Vision Pro owners are reportedly not using their headsets as much as other Apple products, citing complaints about practicality, discomfort, limited app availability, and feelings of isolation while wearing the device. Analysts had predicted that the Vision Pro would remain a niche product until Apple released a more affordable version, a forecast that seems to be playing out.
Apple has attempted to address some of the issues raised by consumers, introducing features like spatial personas and a Dual Loop Band headset strap for added comfort. However, the tech giant is still facing challenges in generating widespread interest in the device.
One potential factor contributing to the declining interest in the Vision Pro is the lack of support from popular apps such as Netflix, Spotify, and YouTube, which have yet to develop compatible apps for the headset. Without access to these widely-used platforms, consumers may be less inclined to invest in the technology.
As Apple works to navigate these challenges and regain momentum for the Vision Pro, it remains to be seen whether the headset will be able to carve out a lasting place in the competitive tech market.
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