LinkedIn has recently launched a new service geared towards small and medium-sized businesses, called LinkedIn Premium Company Page. This new offering includes AI writing tools, features to boost follower counts, and other enhancements aimed at improving company profiles.
For a monthly fee starting at $99, businesses can access this premium service, which is part of LinkedIn’s strategy to diversify its business model and provide more value to its users. The Premium Company Page is the latest addition to LinkedIn’s existing premium offerings, which include Premium Career, Premium Business, Sales Navigator, Recruiter tiers, and LinkedIn Learning.
Premium subscriptions are a key revenue stream for LinkedIn, with Premium user subscriptions growing by 25% year-on-year to $1.7 billion in 2023. The Premium Company Page subscription allows admins to review visitors, invite them to follow the page, create call-to-action buttons, display testimonials, and utilize AI writing assistance.
Additionally, admins can receive a golden badge for their page with a premium subscription, reflecting LinkedIn’s emphasis on verification and authenticity on the platform. This new service marks LinkedIn’s continued efforts to provide valuable tools and resources for businesses looking to optimize their presence on the platform.
Overall, the launch of LinkedIn Premium Company Page underscores the company’s commitment to innovation and catering to the needs of its diverse user base.
