Title: Delta Air Lines Introduces New Elite Frequent Flyer Status Based on Customer Spending
Starting from January 1, 2022, Delta Air Lines will be implementing a major change that will transform how customers can earn elite frequent flyer status. The airline giant will shift its focus from a combination of dollars spent and flights to purely customer spending as the determining factor for achieving Medallion status. This shift follows in the footsteps of American Airlines, which made a similar move earlier this year.
The decision to reshape the reward program comes as a response to the significant rise in customer spending on flights and co-branded credit cards. By raising the requirements for earning status, Delta aims to streamline the process for its passengers. Elite status offers an array of benefits, including early boarding privileges, upgrades to first class, and access to exclusive airport lounges.
One of the key motives behind the shift is to allow customers to attain status beyond traditional air travel. Delta envisions a program that rewards activity across various sectors. This means customers will be able to earn 1 Medallion Qualifying Dollar for every $1 spent not only on flights but also on car rentals, hotel stays, and vacation packages booked through the airline.
Co-branded American Express cardholders can further leverage their spending power to earn Medallion Qualifying Dollars at varying ratios, depending on the specific card they possess. This move strengthens the partnership between Delta and American Express, as both entities seek to enhance customer loyalty and exclusive experiences.
Below are the new status requirements as outlined by Delta Air Lines:
– Silver Medallion: 15,000 Medallion Qualifying Dollars or 30 Medallion Qualifying Segments
– Gold Medallion: 30,000 Medallion Qualifying Dollars or 60 Medallion Qualifying Segments
– Platinum Medallion: 50,000 Medallion Qualifying Dollars or 100 Medallion Qualifying Segments
– Diamond Medallion: 80,000 Medallion Qualifying Dollars or 160 Medallion Qualifying Segments
These changes reflect Delta’s commitment to refining its loyalty program and adapting to evolving customer needs. By putting more emphasis on spending rather than just flights, the airline aims to create a more inclusive and rewarding experience for its valued customers. With the new Medallion status requirements, travelers can anticipate enhanced benefits and opportunities as they earn their way to elite status.