Ford Hires Former Apple Vice President to Boost Software Experience
In a move to enhance customers’ software experience, Ford has announced the hiring of Peter Stern, a former Apple vice president of services. Stern, who left Apple earlier this year after leading the successful launch of services like Apple TV Plus and Apple Arcade, will now be responsible for creating and marketing innovative customer experiences at Ford.
Integrating hardware, software, and services will be Stern’s primary focus at the automotive giant. He will report directly to Ford CEO Jim Farley, who believes that the industry is undergoing a major transformation towards digital products and physical services. In this new era, Stern’s expertise will play a pivotal role in driving Ford’s success.
Stern will be collaborating closely with another former Apple veteran at Ford, Doug Field, who currently leads the company’s Ford Model e division. Together, they will work towards implementing groundbreaking strategies that offer customers ongoing value for their vehicles.
One significant trend in the automotive industry is the introduction of monthly and annual subscriptions for digital products. Car companies are finding ways to generate additional revenue by providing customers with features like semi-autonomous driving through these subscription models. Stern firmly believes that this approach can create bundles that make it easier for customers to maximize the benefits of their vehicles.
Moreover, Stern emphasizes that when services deliver value, it is appropriate for customers to pay for them. This stance highlights his commitment to providing exceptional customer experiences by offering services that are both valuable and worth their price.
Ford’s move to hire Peter Stern exhibits its determination to stay ahead in an increasingly digitized world. With his vast experience in launching successful services at Apple, Stern will undoubtedly propel Ford towards greater innovation and customer satisfaction. The collaboration between Stern and Field is expected to yield groundbreaking advancements in Ford’s software offerings, further solidifying the company’s position as a leader in the automotive industry.
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