Title: Tom Brady’s Off-Field Legacy Expands through Shadow Lion’s Creative Studio
Subtitle: Shadow Lion, co-founded by Brady’s manager Ben Rawitz, gains momentum in the creative industry
Tom Brady, renowned football quarterback, is not only leaving an indelible mark on the field but also making waves in the entertainment business. Through his business venture, Shadow Lion, Brady’s off-field legacy is taking shape. Founded in 2017 by Brady’s longtime manager Ben Rawitz, along with Jeff Fine and Gilad Haas, Shadow Lion initially aimed to leverage Brady’s social media presence. However, the company has since grown into a multidimensional creative studio with about 20 employees across the country.
Shadow Lion has been involved in various high-profile projects, including the successful Hertz commercials and the Emmy-winning series Tom vs. Time, as well as the popular Religion of Sports. Their portfolio encompasses a wide range of content, from short social media clips to longer docuseries that captivate audiences. Drawing inspiration from A24’s success in Hollywood, Shadow Lion aspires to become a household name in the creative industry.
The creative studio’s success is not limited to Brady alone. Shadow Lion has amassed an impressive roster of clients that includes major brands such as Pepsi, Hasbro, Under Armour, Aston Martin, Meta, Peacock, and the NFL. Additionally, Shadow Lion has collaborated with elite athletes such as JJ Watt, Zdeno Chára, and Mookie Betts, further establishing their reputation in the industry.
One of the main goals of Shadow Lion is to be synonymous with quality, with people actively seeking out their projects due to the talented creatives and exceptional content they produce. This commitment to excellence has laid a strong foundation for the company’s continued growth and success.
Looking ahead, Shadow Lion has numerous exciting projects in the pipeline, eagerly awaiting announcement. The company’s original content projects promise to further push boundaries and captivate audiences across various platforms.
As Tom Brady’s off-field empire continues to expand, the influence of Shadow Lion and its creative studio becomes increasingly evident. Brady’s vision and partnership with Ben Rawitz have not only maximized his social media opportunities but have also propelled Shadow Lion towards becoming a prominent player in the entertainment industry.
