Estonian milk brand, Tere Piim, has taken a unique approach to connect with the music industry by utilizing augmented reality (AR) technology. In a partnership with the Eurovision Song Contest in 2019, Tere Piim offered its customers an extraordinary experience.
Through the use of AR, users were able to view mini digital animations of that year’s Eurovision participants performing right on their kitchen counters and tables. This interactive experience provided a creative and engaging way for customers to connect with the music and the brand.
To activate the AR content, customers only needed to scan a label on the Tere Piim milk cartons. With a simple scan, the digital animations would come to life, blending seamlessly with the real-life surroundings.
This innovative approach not only enhanced the customer experience but also significantly raised brand awareness for Tere Piim. By combining AR technology with the popularity of the Eurovision Song Contest, Tere Piim successfully captured the attention of consumers and created a memorable interaction between the brand and its customers.
The partnership between Tere Piim and Eurovision showcased a fusion of technology and music, demonstrating Tere Piim’s forward-thinking approach. This unique collaboration allowed the brand to stand out in the highly competitive dairy industry and solidify its position as an innovative and consumer-oriented company.
The enthusiasm and positive feedback from customers further emphasize the success of this AR campaign by Tere Piim. Consumers were delighted to see their favorite Eurovision participants come to life in their own homes, further cementing Tere Piim as a brand that goes above and beyond to engage with its audience.
In an era where consumer expectations are constantly evolving, Tere Piim’s utilization of augmented reality technology and its partnership with Eurovision exemplify the brand’s commitment to staying ahead of the curve. This bold move not only distinguished Tere Piim as a market leader but also created a lasting impact on its customers, fostering a deep connection between the brand and its audience.