Title: Macy’s Thanksgiving Day Parade Shatters Viewership Records, Boosted by Cher’s Christmas Performance
The Macy’s Thanksgiving Day Parade, an annual tradition that captures the hearts of millions across the country, has once again broken records for viewership. According to data released by NBCUniversal, this year’s parade achieved an astonishing 28.5 million viewers across airings on both NBC and their streaming platform, Peacock.
The live linear telecast on NBC and live streams on Peacock were responsible for two-thirds of the total audience, drawing in a remarkable 22.3 million viewers. Additionally, a repeat telecast and on-demand streams generated an additional 5 million viewers. The overall viewership was up 6% from last year’s parade, encompassing both traditional viewers and those in the coveted adults 18-49 demographic.
Impressively, the parade achieved a remarkable 7.2 rating in the adults 18-49 demographic, indicating a strong interest from this particular age group. The live viewing received a 5.3 rating, making it a must-watch event for viewers of all ages.
Many factors contributed to this year’s record-breaking success, with one notable highlight being Cher’s enchanting performance of her new Christmas tune, “DJ Play a Christmas Song.” The living legend’s appearance added a level of excitement and increased interest, and viewers responded enthusiastically.
This year’s parade not only surpassed the previous year’s viewership but also broke records set in 2021 and 2020, with 25.4 million and 25.9 million viewers, respectively. This consistent growth demonstrates the enduring popularity and significance of the Macy’s Thanksgiving Day Parade in American culture.
Moreover, Peacock, NBC’s streaming service, experienced its highest-rated entertainment simulcast of an NBC program during the parade. Additionally, the hours of streaming for this year’s telecast more than doubled compared to the 2022 event, highlighting the increasing digital engagement among viewers.
NBCUniversal expressed their gratitude to Macy’s for their continued partnership in producing this iconic event. The collaboration has allowed the parade to reach new heights and captivate audiences year after year.
As another successful Macy’s Thanksgiving Day Parade comes to a close, it is clear that the tradition remains an integral part of the holiday experience for millions. The record-breaking viewership, boosted by Cher’s unforgettable performance, showcases the parade’s ability to captivate and unite viewers across the nation.
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