Taylor Swift’s concert film, “Taylor Swift: The Eras Tour,” has broken records, becoming the highest-grossing concert film ever in the domestic market. The film’s success, however, has sparked a debate among fans on social media about moviegoer etiquette.
Videos posted on X (formerly Twitter) have gone viral, showing attendees at the screenings engaging in various disruptive behaviors. Some were seen singing and dancing in front of the screen, while others were shining their phone flashlights. As a result, many viewers complained that they were unable to fully enjoy Taylor Swift’s mesmerizing performance due to the unruly behavior of those around them.
Opinions on this issue were starkly divided, with some arguing that the interactive nature of the film added to the experience and encouraged viewers to participate. However, others vehemently disagreed, claiming that such behavior only disrupted the enjoyment for everyone else in the theater.
AMC Theatres, the distributor of the film, tried to strike a balance by encouraging dancing and singing but asking viewers to be mindful of others. They specifically requested that attendees refrain from blocking the view of fellow moviegoers or causing damage to the seats.
Prior to the film’s release, there was immense anticipation and excitement, comparable to the marketing campaign for Warner Bros.’ summer blockbuster “Barbie.” Swifties around the world eagerly awaited the chance to see their idol’s electrifying performances on the big screen.
“Taylor Swift: The Eras Tour” certainly delivered, earning a staggering $92.8 million in North America and an impressive global total of $123.5 million. These numbers solidify its position as the second-biggest October opening weekend of all time, showcasing the star power and loyal fan base that Swift has cultivated over the years.
As this debate rages on, it remains to be seen whether this record-breaking concert film will pave the way for a new era of interactive cinema experiences or serve as a cautionary tale for moviegoers. Nevertheless, Swift’s impressive achievement in the film industry has undoubtedly captivated both her devoted fans and music lovers alike.